This business model is called Ikea Rental . The concept, focused on ‘renting’ and ‘leasing’, allows you to rent your furniture and decorative objects for IKEA Business clients.
With Ikea Rental you can rent the furniture in two modalities. In the first, the client pays a fixed monthly fee and at the end of the contract acquires the property of the products by paying an extra fee. The second is the flexible mode, which allows the client to decide at the end of the agreement whether or not to purchase furniture and decoration objects. The objective of this second formula is to give a second life to the furniture.
The new service will be available for all its products (with some exceptions for hygiene and installation reasons) and continues to offer expert planning as well as transport or assembly.
Although the entry into the rental business is focused on companies, Ikea has also begun to collaborate with Rentchester, a platform for ‘renting’ furniture to individuals , which works as a subscription and that also makes it easier to give a second life to home furniture.
It should be remembered that within its circular economy and sustainability strategy with which it aspires to become a totally circular company this decade, Ikea has already launched ‘Green Friday’, for which it repurchased more than 300,000 pieces of furniture from its customers and that last year it gave a second life to 47 million pieces of furniture. The company’s goal is to reach 30 markets and one million customers by 2030.
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